Archive for October, 2007



How Much Information to Give-a-way in Your Information Products

I’m often asked how much info you should give away in a free Special Report and other information products. The fear is that if you give-a-way too much people won’t buy more from you. In this article, I give you a simple way that shows you exactly what to give-a-way and what to hold back [...]

5 Strategies for Optimizing Online Press Releases

I would like to outline 5 key strategies for optimizing your Online Press Releases to maximize site exposure, one way back links and natural search listings for your targeted keywords.
1. Targeted Keyword Research and Selection
Before even beginning the draft of your Online Press Release, it is imperative to conduct some thorough keyword research for your [...]