Biz-Ranking

Is it possible to spend your way to branding success? If you’re a huge fast moving consumer goods company, the answer is “maybe.” As a small business, it’s an unequivocal “no.”
Branding involves building an ongoing relationship with your customers and prospects. In most cases, your target market cannot be strong-armed into engaging your business through [...]

In the second of a five-part series of articles based on advice from UK government-funded advisory body Businesslink.gov.uk, we look at ways that small companies can sustain a client roster when competing against big brands. PART TWO: PLAYING TO YOUR STRENGTHS
Find a niche and you’ll find niche clients
If you can discover a gap in the [...]