Archive for the 'Marketing - General' Category



Managers: PR Mechanics Or Engineers?

If you are a business, non-profit, government agency or association manager, you need both. A skilled public relations “engineer” to assemble the resources and drive the action planning needed to alter individual perception leading to changed behaviors among your most important outside audiences.
That engineer will help you as a manager to persuade those key folks [...]

Promotion Tips For A Local Business Online Or Offline

In any business enterprise you may have started to undertake it is generally understood that you have to present a professional face to the world, so your website needs to be as professional as you are. So remembering to keep it focused and never to stray away from the single main reason you started your [...]