Off-Line Marketing - Secrets To Getting More Customers
InternetMarketingUSA
http://www.InternetMarketingUSA.com/
Copyright 2005 Stephen Wright
It’s an on going saga. How can business owners locate potential customers who are willing to spend their hard earned dollar to buy your programs and products? What are the techniques that work effectively in making this happen? How to attract more customers willing spend more money and bring more profits and revenues in?
A perfectly reasonable question unless you are in business only to give away your programs, products, or services. As a general rule, most business owners are not in business just to provide charity and they need some way to attract more customers who will spend more money.
The official name for attracting customers in this manner is customer acquisition. Buying office furniture, designing business cards, applying for licenses, purchasing computer systems — none of these counts more in a business than customer acquisition. To make a profit and stay in business, every business owner needs a reliable way to get more customers in the door, who are willing to spend money on what you have to offer.
Hands down, the very best way to acquire more customers is through a direct response marketing system with the capability of carefully tracking and accounting for the source of the traffic. This simply means that whatever method a business owner chooses to seek out new customers should have a built-in way of tracking response so the owner knows where the customer came from.
You must tell your potential customers where they can find you AND give them a compelling reason for doing business with you. This actually is the secret behind all marketing. All marketing practices can be boiled down to this one thought. Tell your potential customers where they can find you and why they should do business with you. It sounds so simple when you think about it, but this is one of the major stumbling blocks to a successful business. The owner thinks potential customers will spend time and energy searching out a company to do business with. Wrong.
Most potential customers will shop only at places they already know. Stop and really think about this for a minute. Most potential customers will only shop at places they already know — AND they need a good reason to do business with you. If they do not know how to find you, they will not be coming to buy from you. You must find a way to tell potential customers where your business can be found.
To accomplish this is easy, if you follow a few basic steps. Following is a sampling of the possibilities that can be used for this purpose:
1. Distribute a press release detailing the latest breakthrough in your business field, available only at your place of business. AND include a special telephone number for customers to call for more information.
2. Place an add in your local yellow pages publication. It doesn’t have to be huge, elaborate, or expensive. Something modest, but consistently run will do. Readers become comfortable with ads they have seen before. After your ad runs a few times, you will be surprised how many people begin to feel they can trust giving your ad a try. Additionally, it can be quite an added attraction to couple your local ad with such things as special discount offers in the ad.
3. Send everyone in your zip code a postcard announcing a sale at your place of business. AND have them bring in the postcard to receive the discounted price.
4. Become the local expert in your business field by being interviewed on the radio. AND include a special phone number for customers to call during the broadcast to get more information.
5. Give a speech at the Chamber of Commerce. AND hand out problem solving brochures with your address, phone number and a special code number for customers to use to get a discount.
Many business owners regard marketing only as a necessary evil. They would rather concentrate on their core business activities. But when they use these simple methods to harness the powerful secret to getting more customers, they can eliminate the pain of marketing. Then their businesses will be truly successful in bringing in more customers, more money and more profits.
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Stephen Wright is President & CEO of InternetMarketingUSA.com
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5 Reasons to Send Business Christmas Cards
The holiday season will soon be upon us, which means that it’s time for businesses to start thinking about Christmas cards. If you’ve never sent business holiday cards, or don’t make a point of sending them out every year, here are five reasons why you should start:
1. Meet Expectations. Although the adage, “It’s better to give than to receive,” is a sentimental favorite, those with whom you do business expect to be remembered during the holidays. Holiday greeting cards help smooth your business relationships during the rest of the year by meeting expectations during the Christmas season.
2. Improve Customer Relations. Whether you have a business-to-business enterprise, provide a professional service, or own a retail store, chances are that your success is built upon maintaining relationships with your customers and clients. Christmas cards show your customers and clients that you appreciate their business, and that you want to share the spirit of the season.
3. Cost Effective. Perhaps you already buy holiday gifts and remembrances for your best customers or clients, but business holiday cards allow you to reach many more people for relatively little money. You can purchase personalized business holiday cards for as little as $1.40 each, including options to select among many different styles and verses, several colors of ink, and imprinted envelopes. This is an excellent investment in your business.
4. Excellent Return on Investment. Chances are, you and your company receive business Christmas cards from your vendors and suppliers. So, you understand the warm feelings that arise when you read their holiday cards, and you probably experience a “carryover” positive impression when you do your purchasing in the New Year. If you doubt that business holiday cards generate an excellent return on investment, ask yourself this: All other things being equal, which company would you choose to do business with - the company that sent you a holiday card every year or the company that only contacted you when it was time to reorder or collect payment?
5. Limitless Choices. With the rise of Internet and ecommerce, companies have an unprecedented opportunity to select business Christmas cards that reflect their company’s image and values. The best online sources for business holiday cards have a wide variety of high quality card designs. In addition, the best online greeting card companies offer a free choice of verse, free coordinated foil-lined envelopes, free samples of Christmas cards, and a multitude of choices for personalization.
In today’s business world, you need to take advantage of every opportunity to differentiate your company from your competition. Sending business Christmas cards is a small gesture than can mean improved customer relationships and an excellent return on investment. You really can’t afford not to send holiday cards to your customers, clients, and associates.
If you’ve never sent business holiday cards, or don’t make a point of sending them out every year, here are five reasons why you should start….
Article Source: ABC Article Directory
Chris Robertson is an author of Majon International, one of the worlds MOST popular internet marketing companies.
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