PayPal – A Small Business Low Cost Dream
PayPal has made it simple for home and small businesses to sell goods and services directly from their web site. PayPal’s ability to securely process the smallest of transactions makes PayPal a no-brainer for most Web entrepreneurs. It is a Small Business Low Cost payment system.
If you aren’t familiar with PayPal, it is a company owned by online auction giant, eBay. They are a “middle man” that makes sure that buyers are protected and that sellers get paid. Sellers like PayPal because it handles all the credit card and clearing issues. Sellers never have to know, write down, verify or store a customer’s credit card number. Online buyers like PayPal, as it is a trusted source. If a transaction gets disputed, PayPal makes it right.
Here are ways that PayPal makes things easy for almost any merchant:
Email money transfers – Anyone can pay you through PayPal just by knowing you email address. You don’t even have to setup a Web site. Imagine how much easier it is not to deal with credit card numbers.
“Pay Now” Buttons – PayPal gives you everything you need to add a “Buy Now” button to your Web site. Just go to the Merchant Services part of you PayPal site and it walks you through an easy process.
Easy subscriptions – PayPal handles subscriptions, payment plans and other recurring charges for you. You don’t have to build it yourself.
World Wide Service – PayPal handles transaction all over the world in many different currencies. Their fraud protection is the best in the business.
Lots of Merchant Control – PayPal gives the merchant a lot of control over transactions. PayPal gives you many ways from simple to complex to integrate your own systems with PayPal processing. You can buy easy to use Web scripts for around $30 that give most small merchants lots of control. Of course, if you want to get advanced, you can hire one of the many programmers who have PayPal know-how.
So, if you sell things on the Web, out of your house, in a store or on the phone and you don’t have a PayPal account, sign up for one today. Your customers will be happier and so will you.
The Author: Lenny Greenberg, Silicon valley consultant and author of the “Low Cost Small Business Starter Kit” is the “Small Office Maven.”
He specializes in helping Home and Small Business owners maximize their resources and keep their costs down while providing
them with a ‘LARGE CORPORATE’ appearance in the process. For over 30 years Lenny has started and grown successful companies.
Be sure to get his free report - “3 Computer Tips That Will Save Your Business” at http://www.smallbusinesslowcost.com.
Subscribe in a Reader