Branding: What It is and Why It Helps

For some time every cattleman in Texas and throughout the United States brands or marks his herd. This is how he distinguishes his steer from that of a neighboring rancher’s should one wander away from the group when they are, for example, rotating to a different field for feeding. And it is the most intelligent [...]

How can I develop my company brand?

Copyright (c) 2009 Alan Gillies
Company Brand is a specific method of conveying to your customers who you are and what you’re about. It is something that is custom designed to help people instantly identify your company at a glance. It might be the logo, tag-line, slogan – or any anything else like these. Brand is [...]