In a recession, maintaining market share is as much of an achievement as increasing share during more buoyant times.
If people have bought from you before, they may buy from you again. You need to find out why they stopped buying from you, and apply that knowledge to regain their custom. Why do former clients go [...]
In the fourth of a five-part series of articles based on advice from UK government-funded advisory body Businesslink.gov.uk, we look at ways that small companies can sustain a client roster when competing against big brands. PART FOUR: GROWING RELATIONSHIPS.
Winning business from large companies and organizations is a considerable investment in both time and effort. Once [...]
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