The Marketing Letters People Ignore

What’s the difference between high-quality pieces of sales copy and the kind of marketing letters people ignore? While there is a nearly infinite array of subtle variables that combine to determine the overall effectiveness of a marketing message, a few things stand out when it comes to whether something will work wonders or fall flat.
Let’s [...]

Attraction Marketing: A Term Every Successful Marketer Understands

Every successful Marketer understands what Attraction Marketing is but would they actually show you how it’s done?
So you keep reading about Attraction Marketing but you can’t find an exact definition. Good thing you found this article then, right? That’s actually a little bit of attraction marketing right there. Something about the way I wrote this [...]